Community Management | Content Strategy | Content Creation | Design
Cantu enlisted the Pop’N Creative team to launch their inaugural Elevate program designed to support small Black Woman-owned beauty companies take their brands to the next level. Kyutee Nails was up first, with a unique and expressive product in a competitive beauty category.
With insight from Cantu’s Media partners, Pop’N leveraged that consumer data to develop a vivid, high-concept photo and video campaign to highlight the brand’s newest nail collections.
We leaned into the dazzling designs, bold colors and edgy looks to create content potential consumers will want to like and share..
The bold photography was tailored for the Kyutee website and product catalog. The upbeat, 15-second spot, with its brisk cuts and custom music track, were created for a paid social campaign.
The creative assets that Pop’N’ produced aided Kyutee in raising brand awareness. It provided the company with the tools it needs to continue to “elevate” its profile in a competitive space. The images are featured on Kyutee’s homepage and throughout its online retail offerings.