A BLACK LADY SKETCH SHOW

Community Management | Content Strategy | Content Creation | Design

The Challenge
With the success of A Black Lady Sketch Show Season 1 and the April 2021 premiere of Season 2, HBOMax wanted to expand their fan base, increase engagement, create more social-first content and step into the world of TikTok.

The Approach
Pop’N Creative built a robust, daily content strategy and calendar for all social platforms to promote the (6) episode new season. Pop’N producers created bite-sized, social-first content, captivating copy and interactive in-app content

Every Friday during the premiere, the team live tweets with call-to-action posts encouraging fans to re-tweet, comment and tag other ABLSS viewers to broaden social reach.

The Results
Within the first week of the campaign, ABLSS social channels’ impressions increased by 164%, reach increased by 458% and the likes were through the roof with a 258% increase. In the second week, impressions reached over 2.4M. Stay tuned, the numbers continue to rise!