About Us

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Our Story

Black-owned, women-led multicultural marketing agency.

Why did we 2 Black women dare to start a new business in a cultural and global pandemic? Because we were tired of hearing that marketers were looking for strong multicultural agencies and could not find them. We were tired of not seeing women launch and lead in the advertising and marketing industries. So, we decided to change it.

Pop’N Creative was born out of a deep desire to see brands win in marketing to a multicultural world. Gone are the days of marketing to “mainstream”, meaning predominantly white.

Black-owned business owners matter. Black women matter. Multicultural audiences matter. Period.

Meet the Team

Pop'N Creative comprises a team of experts in marketing with over 25+ years of combined experience at major entertainment brands including HBO Max, Freeform, TNT, TBS, OWN, Twitter, Amazon Studios, FX networks, Microsoft, Sony Pictures TV, and more.

We also have expertise in working with influential partners, including Tyler Perry Studios, Essence, Steve Harvey Worldwide Group, Def Jam Music Group and other major brands.

Last, but certainly not least, we have a long list of celebrity and social influencers at our fingertips ready to help our clients win!

 

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Jessica Lane

Co-Founder & Head of Digital Content + Marketing

She, Her // English, AAVE

Obsessed with the intersection of pop culture, marketing and technology, Jessica masterfully uses these as platforms to build strong brands. Her experiences span the media industry from TBS & TNT, to Microsoft to TV One. She excels in translating risk-taking ideas into content and marketing strategies that drive results.

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Lori Hall

Co-Founder & Head of Creative

She, Her // English, AAVE, a touch of Spanish

With more than 15 years of marketing expertise, Lori has driven major successes in her career. She launched Tyler Perry’s comedies on TBS, developed marketing campaigns that led to the top 3 movies of all time on TV One, created the first viral video campaign for UP TV, which garnered 43 million views.

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Isabella Corso

Director, Project Operations

She, Her // English, French and Mandarin

Project and business operations expert, Isabella directs the Pop'N team on all things business development, project operations management and financial mastery. When Isabella isn’t keeping the trains running at Pop'N, she loves producing events herself.  Her wide range of skills and experiences allows for her to bring a unique perspective to the Pop’N team. 

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Kettelie Dubuisson

Creative Director

She, Her // English, Haitian Creole, AAVE

Kettelie is an accomplished experiential creative director with a passion for crafting immersive brand experiences. With 13 years of experience in the creative + design industry, she specializes in translating brand narratives into captivating live events, interactive installations, and multi-sensory campaigns.

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Shanice Jarmon

Senior Account Manager

She, Her // AAVE

Shanice is a seasoned marketing professional with over 10 years of experience in account management and client relations. I have successfully led numerous high-profile campaigns and initiatives in various industries like entertainment, tech, B2C, B2B and healthcare. I pride myself in developing innovative strategies and creating solutions that drive measurable results.

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Taylor Lee

Account Manager

She, Her, That Girl // English, AAVE

Taylor is a passionate creative strategist with a knack for developing comprehensive marketing campaigns with cultural resonance. Through monitoring trends and providing relevant insights, she consistently provides thought leadership and a premium experience to clients. Executing thoughtful, purpose driven initiatives that amplify multicultural communities anchors her life’s work.

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Monica Robinson

Account Coordinator

She, Her // English

Monica is an associate producer with a background in media production and retail marketing. By marrying the two, she brings an approach that is embedded in strategy, creativity and community engagement. Whether it be immersive experiences or visual storytelling, Monica is always looking to push the needle forward!

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Kennedi Carrasquillo

Account Coordinator

She, Her // English, Spanish, AAVE

Event planning multitasker extraordinaire, Kennedi keeps things moving at the speed of light. From brainstorming brand collaborations to executing exciting experiential activations, she's always up for a high energy project. Her love for organization, meticulous attention to detail and love of all things pop culture make her the perfect coordinator on any project.

Ansley

Ansley Rapson

Executive Assistant

She, Her // English, French

Ansley is an Executive Assistant with a background in film production. She is obsessed with pop culture, and storytelling is her passion! She loves to keep her finger on the pulse of current events in the entertainment industry. She uses her organizational skills  and creativity to support the Pop’N team internally as well as helping the team to bring events to life.

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Laurie James

Account Director

She, Her // British + American English, Jamaican Patois

Event production guru and account director powerhouse with proven accomplishments driving experiential events and strategies for the corporate and non-profit sectors. Passionate about brand development and ushering bottom-line results, she has managed campaigns for the biggest players in retail, entertainment and tech. 

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Neakai Lewis

Senior Account Manager

She, Her // English, AAVE

Seasoned Experiential Marketing specialist with over 12 years of expertise crafting innovative campaigns that captivate audiences and drive brand engagement.  Conceptualizing and executing immersive brand experiences that leave a lasting impact is easy work for her, as she is passionate about pushing boundaries.

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Cory Lomberg

Senior Account Manager

She, Her // English

As a producer of award-winning events, Cory is passionate about helping clients and colleagues alike through versatility, flexibility, and an eye for process improvements. She loves to bring creators’ big ideas to life — particularly in the form of interactive marketing initiatives and unforgettable moments. She is especially excited about music, sustainability, and dolphins.

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Chelsea Bucchan

Account Manager

She, Her // English, AAVE

Social Media fanatic, passionate about all things Instagram, TikTok, and content creation, Chelsea’s talents include ideating, executing, and managing incredible campaigns with a flair for social. Consistently pushing herself to create cutting-edge social extensions and experiences, Chelsea’s love for pop culture, connecting with people, and social media is what makes her a multifaceted expert in the field.

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Katelyn Watson

Manager, Project Operations

She, Her // English

Katelyn is an operations manager and Pop’N’s resident Chaos Coordinator. With a knack for systems and processes, she’s always working to ensure things run smoothly behind the scenes. Her passion for excellence and her keen attention to detail gives her the secret sauce to make all our business operations pop! She is the ultimate Pop'N cheerleader.

Galla

Gallo Mercado

Account Coordinator

She, Her // English, Spanish

Galla is a project coordinator who blends creative flair with strategic thinking. Whether it's creating pitches and immersive experiences, or managing live events, she thrives on bringing innovative ideas to life that make a lasting impact. At her core, she is a creative soul who excels at finding solutions to challenges. Outside of work, you'll find her at the beach or adventuring with her sidekick/fur baby, Roo.

Reach out to Pop'N Creative Today...

Give us a call, email or DM (@popncreative) about a potential project or area you need help to ensure your brand takes the appropriate thoughtfulness in marketing to multicultural audiences today.