About Us

PopN Founders Shoot 7621

Our Story

Black-owned, women-led multicultural marketing agency.

Why did we 2 Black women dare to start a new business in a cultural and global pandemic? Because we were tired of hearing that marketers were looking for strong multicultural agencies and could not find them. We were tired of not seeing women launch and lead in the advertising and marketing industries. So, we decided to change it.

Pop’N Creative was born out of a deep desire to see brands win in marketing to a multicultural world. Gone are the days of marketing to “mainstream”, meaning predominantly white.

Black-owned business owners matter. Black women matter. Multicultural audiences matter. Period.

Meet the Team

Pop'N Creative comprises a team of experts in marketing with over 25+ years of combined experience at major entertainment brands including HBO Max, Freeform, TNT, TBS, OWN, Twitter, Amazon Studios, FX networks, Microsoft, Sony Pictures TV, and more.

We also have expertise in working with influential partners, including Tyler Perry Studios, Essence, Steve Harvey Worldwide Group, Def Jam Music Group and other major brands.

Last, but certainly not least, we have a long list of celebrity and social influencers at our fingertips ready to help our clients win!

 

Jessica Lane

Co-Founder & Head of Digital Content + Marketing

She, Her // English, AAVE

Obsessed with the intersection of pop culture, marketing and technology, Jessica masterfully uses these as platforms to build strong brands. Her experiences span the media industry from TBS & TNT, to Microsoft to TV One. She excels in translating risk-taking ideas into content and marketing strategies that drive results.

Lori Hall

Co-Founder & Head of Creative

She, Her // English, AAVE, a touch of Spanish

With more than 15 years of marketing expertise, Lori has driven major successes in her career. She launched Tyler Perry’s comedies on TBS, developed marketing campaigns that led to the top 3 movies of all time on TV One, created the first viral video campaign for UP TV, which garnered 43 million views.

Shawna Gooding

Vice President, Research Strategy & Insights

She, Her // English, AAVE

Expert media researcher, with over 15 years of experience, Shawna promotes the value of African American consumers by creating compelling, fact-based business cases using primary and secondary research. Shawna has helped networks strategize future growth; develop market and brand positioning; and build Nielsen ratings.

Isabella Corso

Senior Account Manager, Operations

She, Her // English, French and Mandarin

Experienced operations and events manager in entertainment and hospitality, Isabella is passionate about producing and executing fun and engaging events for clients that push the limits while delivering top-quality client management. While Isabella isn’t producing events, she keeps Pop’N organized on all business and operational aspects.  Her wide range of skills and experiences allows for her to bring a unique perspective to the Pop’N team. 

Laurie James

Senior Account Manager

She, Her // British + American English, Jamaican Patois

Event production and account management powerhouse with proven accomplishments driving experiential events and strategies for the corporate and non-profit sectors. Passionate about brand development and ushering bottom-line results, she has managed campaigns for the biggest players in retail, entertainment and tech. 

Chelsea Bucchan

Social Producer

She, Her // English, AAVE

Social Media Producer passionate about all things Instagram, TikTok, and content creation. Chelsea’s talents are all inclusive of ideating, executing, and managing social media campaigns and experiences. Consistently pushing herself to create cutting-edge social extensions and experiences, Chelsea’s love for pop culture, connecting with people, and social media is what makes her a multifaceted expert in the field.

Emma Hinkley

Account Manager

She, Her // English, Spanish

Experienced in the music and entertainment industries, Account Coordinator Emma Hinkley loves any chance to stretch her creative muscles. A writer at heart, she takes pride in crafting the perfect sentence and is the go-to gal for all grammar needs. Emma has a strong background in copywriting, social media content creation, and web design. Based out of Nashville, TN, when she’s not busy assisting with projects, she can be found walking her local trails, hitting up a farmer’s market, writing songs, and renewing the library books she didn’t have time to finish.

Noelani Bailey

Executive & Production Assistant

She, Her // English, AAVE

Executive and Production Assistant with experience in field and live studio production, film, and content creation, internationally and domestically. Noelani pushes herself to be a creative visionary and an advocate for unique and untold narratives. She has learned to be a jack of all trades in assisting with all things Pop’N with the intention of bridging her love for film and music together to create immersive and sensory experiences.

Nicole Casino

Account Manager

She, Her // English, Tagalog

As a special experience curator, Nicole Casino has honed her craft in bringing ideas and concepts to fruition. Her unique skills include professional organization and planning events that are unforgettable and foster creativity. As a minority woman born in the Philippines and raised in Oakland, she possesses a distinctive understanding of diverse cultures and their respective experiences including art, music, and the creative mind and spirit.

Reach out to Pop'N Creative Today...

Give us a call, email or DM (@popncreative) about a potential project or area you need help to ensure your brand takes the appropriate thoughtfulness in marekting to multicultural audiences today.