Give us a call, email or DM (@popncreative) about a potential project or area you need help to ensure your brand takes the appropriate thoughtfulness in marketing to multicultural audiences today.
About Us
Our Story
Black-owned, women-led multicultural marketing agency.
Why did we 2 Black women dare to start a new business in a cultural and global pandemic? Because we were tired of hearing that marketers were looking for strong multicultural agencies and could not find them. We were tired of not seeing women launch and lead in the advertising and marketing industries. So, we decided to change it.
Pop’N Creative was born out of a deep desire to see brands win in marketing to a multicultural world. Gone are the days of marketing to “mainstream”, meaning predominantly white.
Black-owned business owners matter. Black women matter. Multicultural audiences matter. Period.
Meet the Team
Pop'N Creative comprises a team of experts in marketing with over 25+ years of combined experience at major entertainment brands including HBO Max, Freeform, TNT, TBS, OWN, Twitter, Amazon Studios, FX networks, Microsoft, Sony Pictures TV, and more.
We also have expertise in working with influential partners, including Tyler Perry Studios, Essence, Steve Harvey Worldwide Group, Def Jam Music Group and other major brands.
Last, but certainly not least, we have a long list of celebrity and social influencers at our fingertips ready to help our clients win!
Jessica Lane
Co-Founder & Head of Digital Content + Marketing
She, Her // English, AAVE
Obsessed with the intersection of pop culture, marketing and technology, Jessica masterfully uses these as platforms to build strong brands. Her experiences span the media industry from TBS & TNT, to Microsoft to TV One. She excels in translating risk-taking ideas into content and marketing strategies that drive results.
Lori Hall
Co-Founder & Head of Creative
She, Her // English, AAVE, a touch of Spanish
With more than 15 years of marketing expertise, Lori has driven major successes in her career. She launched Tyler Perry’s comedies on TBS, developed marketing campaigns that led to the top 3 movies of all time on TV One, created the first viral video campaign for UP TV, which garnered 43 million views.
Isabella Corso
Director, Project Operations
She, Her // English, French and Mandarin
Project and business operations expert, Isabella directs the Pop'N team on all things business development, project operations management and financial mastery. When Isabella isn’t keeping the trains running at Pop'N, she loves producing events herself. Her wide range of skills and experiences allows for her to bring a unique perspective to the Pop’N team.
Chelsea Bucchan
Account Manager
She, Her // English, AAVE
Social Media fanatic, passionate about all things Instagram, TikTok, and content creation, Chelsea’s talents are all inclusive of ideating, executing, and managing incredible campaigns with a flair for social. Consistently pushing herself to create cutting-edge social extensions and experiences, Chelsea’s love for pop culture, connecting with people, and social media is what makes her a multifaceted expert in the field.
Laurie James
Account Director
She, Her // British + American English, Jamaican Patois
Event production guru and account director powerhouse with proven accomplishments driving experiential events and strategies for the corporate and non-profit sectors. Passionate about brand development and ushering bottom-line results, she has managed campaigns for the biggest players in retail, entertainment and tech.
Kennedi Carrasquillo
Account Coordinator
She, Her // English, Spanish, AAVE
Event planning multitasker extraordinaire, Kennedi keeps things moving at the speed of light. From brainstorming brand collaborations to executing exciting experiential activations, she's always up for a high energy project. Her love for organization, meticulous attention to detail and love of all things pop culture make her the perfect coordinator on any project.