How Brands Can Authenticate Their Activism

Last week on the Daily Brief podcast, Civic Entertainment Group Chief Culture Officer Linda Ong joined to talk about how to get comfortable with being uncomfortable.

This week, Ong is joined by Lori Hall, whose creative agency, Atlanta-based Pop’N Creative, has created brand action guide to dismantling racism. Together, Ong and Hall discuss the many actions brands can take to create a more just, diverse and inclusive world—both externally among their consumers and internally among their own teams. Some of this conversation is based on an article that Ong wrote for Advertising Week 360, called Ally, Advocate, Activist: Which Are You?

But there’s a lot going on in this convo, so here are some links to the things that were discussed:

—Hall brings up Kimberly Latrice Jones’ viral video, which effectively and passionately explains white privilege as a 400-year-long game of Monopoly. This video was widely picked up, making appearances in Oprah Winfrey’s two-night town hall on racism in America and on HBO’s Last Week Tonight with John Oliver, among others.

—Hall and Ong briefly discuss Ben & Jerry’s commitment to activism and the company’s willingness to take a strong brand stance.

—Instagram account @PullUpForChange —tagline: flighting for economic opportunities for Black people— asks beauty brands to commit 15% of their shelf space to Black-owned businesses.

And there’s plenty more—listen below.


To hear more from Lori Hall, Jemele Hill, Don Lemon and all of the other amazing speakers and sessions planned for you, tune into the Promax Virtual Experience July 7, 8, 9 at a computer near you.