ANDSCAPE BRAND LAUNCH | ESPN 

Experiential Design | Fabrication | Event Production & Management 

The Challenge

After years of building a brand highlighting Black athletes, the brand wanted to expand and celebrate the diversity and dimensions of ALL Black culture. The Undefeated officially changed its name to Andscape to shine a light on the Black experience beyond the arena. The Pop’N team was tasked with interpreting the new direction and bringing the new identity to life at an LA and NYC brand launch event.

The Approach

We brought a little playful East Coast / West Coast rivalry to the table by showcasing emerging, Black artists in their respective cities and powering the event with amazing Black-owned vendors.

LA
The LA activation transformed HNYPT into an Andscape-branded art gallery, focusing on the brand, the mission and its original content – books, films, music and more. Guests enjoyed curated libations, delectable hors d’oeuvres, a live oil painting demonstration, music vibes from a celebrity DJ and a live vocalist throughout the evening.

NYC

NYC guests were transported to an immersive, 360-degree experience that showcased painters, designers, and performers to represent the new brand verticals. Guests were surprised with dance and vocal performances as well as art-forward hors d’ oeuvres and a celebrity DJ spinning the best tunes throughout the evening.

The Results

Both the LA and NYC events gave guests an immersive introduction to the new brand voice and vision of Andscape. Additionally, attendees were able to meet and greet the new Editor-in-Chief, Raina Kelley, Andscape drove excitement with their key advertising partners and also sparked a few revenue-generating brand partnerships.