Represent The Dream
Black History Month Campaign

Digital| Social | Red Carpet Activation | On Air

Black History Month is typically done the same way every year – historical facts. Black people in America are, in fact, still fighting for the dream that Dr. King had. This campaign had to solve for both key insights.

The Represent the Dream campaign reframed Black History Month within the context of Black activism today and featured activist/actor/rapper Common due to his incredible non-profit work and his wide-reaching influence. The campaign’s success was seen in its press pick up, but more importantly, it added to the movement.

Project

Category

Date

Black History Month

On-Air, Digital & Social

2018

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