Pop’N Creative concepted and produced Hulu’s 2022 activation at The Essence Festival of Culture: a. pop up skating experience for consumers, complete with featured programming promoted, themed bites and a full-size indoor skating rink with neon affects. CLICK HERE for more from BizBash.
Pop’N will be featured speakers at Promax’s Virtual Conference 2020.
Entertainment executives Lori J. Hall (former SVP, Marketing, TV One) and Jessica D. Lane Alexander (former Head of Digital & Social Content, TV One) announce the official launch of Pop’N Creative, a multicultural agency focused on digital and social content creation, and experience design. A marketing collective, Pop’N Creative was born as a result of the founders’ exposure to tone deaf pitches and witnessing brands fail miserably with diverse consumers throughout the years. With a collective 25+ years of experience, Hall and Lane Alexander’s primary mission is to help brands authentically connect with highly-coveted multicultural audiences.
“We’ve seen too many brands offend Black consumers in their marketing, creative and social conversations, and we know they can do better,” said Lori Hall, Pop’N Creative Co-Founder and Head of Creative.
Last week on the Promax Daily Brief podcast, Civic Entertainment Group Chief Culture Officer Linda Ong joined to talk about how to get comfortable with being uncomfortable.
This week, Ong is joined by Lori Hall, whose creative agency, Atlanta-based Pop’N Creative, has created a brand action guide to dismantling racism. Together, Ong and Hall discuss the many actions brands can take to create a more just, diverse and inclusive world—both externally among their consumers and internally among their own teams. Some of this conversation is based on an article that Ong wrote for Advertising Week 360, called Ally, Advocate, Activist: Which Are You?
But there’s a lot going on in this convo, so here are some links to the things that were discussed…
On this episode of The Business of Social, David Brickley is joined by 3 powerful Black female voices in our industry – Lori Hall, Tatiana Holifield, and Jessica Lane – to discuss the #BlackLivesMatter movement.
The group discussed action steps…
Atlanta is the home of great change in the name of equality, and we’re committed to seeing that through in the ad industry. In partnership with The Gathering Spot, Advertising for Change is offering grants and ongoing mentorship to Black-owned marketing and ad agencies in our city. Pop’N Creative is the winner of one of their grants. Congrats!
You Posted Black Lives Matter. You Even Celebrated Juneteenth. And?? What’s ?? Next ?? ?!
Your company said, Black Lives Matter. Great. But what happens after the social media post? This is even more critical than speaking up. Attacking racism is uncomfortable. But to create change…
“Show your Black consumers you value their lives, not just the dollars they spend.” An international pandemic collided with the back-to-back killings of several unarmed Black Americans at the hands of the police. As a result, America and its most beloved brands couldn’t shy away from the bold displays of racism, the passionate protests and the […]
With Tower, there is no limit to what can be achieved. Your imagination will be the only factor that can limit progress. Every conceivable tool will be at your disposal, offering to upgrade your page’s capabilities, and improve the aesthetic quality of its design. In the online world, success is often represented by a high view […]