Atlanta is the home of great change in the name of equality, and we’re committed to seeing that through in the ad industry. In partnership with The Gathering Spot, Advertising for Change is offering grants and ongoing mentorship to Black-owned marketing and ad agencies in our city. Pop’N Creative is the winner of one of their grants. Congrats!
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Seeing Campaign Fails, Ad Pros Launch a Multicultural Agency to Help Brands Do Better
Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches.
In the last decade, the two have worked in-house at Turner, overseeing marketing campaigns for TNT and TBS. Before teaming up for their own agency, they led campaigns for TV One, a cable network that primarily targets Black audiences.
Working for brands, the two recalled insensitive agency pitches that have ranged from key art for a talk show hosted by a Mexican American personality with mariachi bands, sombreros and garden hedges—all reinforcing stereotypical depictions of Mexican Americans—and key art for a candy brand centered on nooses, disregarding the history of nooses and Black people in America.
Pop’N Co-founders to Speak at Promax 2020
You Posted Black Lives Matter. You Even Celebrated Juneteenth. And?? What’s ?? Next ?? ?!
Your company said, Black Lives Matter. Great. But what happens after the social media post? This is even more critical than speaking up. Attacking racism is uncomfortable. But to create change…
POP’N CREATIVE’S BRAND RESPONSE GUIDE TO DISCUSSING RACISM
“Show your Black consumers you value their lives, not just the dollars they spend.” An international pandemic collided with the back-to-back killings of several unarmed Black Americans at the hands of the police. As a result, America and its most beloved brands couldn’t shy away from the bold displays of racism, the passionate protests and the […]