When Love Kills 360 Marketing Campaign

Digital | Social | Screenings | On Air | Influencer Outreach

A true story of a young woman led to strip, prostitute and eventually kill in the name of love. We used the power of her story to highlight the allure and danger of strip club culture for young women. With a multiplatform campaign, including on air, VOD, digital and social, paid media and influencer event, this led the movie to achieve unprecedented success. When Love Kills debuted and became the #1 original movie in TV One history with 4.9 million viewers.

Client

Category

Date

When Love Kills, TV One

360 Marketing Campaign, On Air, Digital + Social, Events, Partnerships

August 2017

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