SEPHORA | VILLA SEPHORiA

HOSPITALITY EXPERIENCE I CONCEPT DEVELOPMENT | IMMERSIVE DESIGN | LIVE EVENT PRODUCTION 

The Opportunity

For SEPHORiA’s first-ever stop in Atlanta, Sephora wanted a VIP welcome experience for their Sephora Squad that would set the tone for the weekend and generate nonstop social sharing.

The experience needed to feel exclusive, Instagrammable, and unmistakably Sephora—positioning the brand as both a beauty authority and a cultural connector, while ensuring content from the night spread far beyond the guest list.

The Approach

Pop’N transformed a luxury Atlanta mansion and created the most exclusive party of the season, Villa Sephora—where Hollywood glam met authentic ATL vibes. 

Custom event branding made Villa Sephora instantly recognizable both onsite and online, while immersive experiences brought guests into a night of ATL-style luxury that was fresh, culturally inspired, and perfectly aligned with Sephora’s brand.

\\\

1 2 ►

Villa Sephora became one of the most talked-about exclusive events of SEPHORiA weekend, igniting a wave of post-event buzz that extended beyond the 66 VIP guests in attendance. Villa Sephora fueled massive FOMO across social platforms, drove widespread influencer coverage and elevated anticipation for SEPHORiA, solidifying Sephora’s cultural relevance and increasing their brand awareness.