TV One Original Digital & Social Series Cooking Up Comedy

Development | Creative Direction | Production| On Air | Digital | Social

After 5 seasons of Ricky Smiley For Real (RSFR), we launched a companion digital series, ‘Cooking Up Comedy’, where Rickey Smiley prepares a new recipe weekly to create a fresh experience for fans of the show. The goal was to launch a series that would drive video views across social platforms and help increase linear viewership during a Thanksgiving marathon on TV One.

Here are the ingredients:

  • Rickey Smiley served as the host guiding viewers through the item being cooked as he has on past seasons of RSFR
  • Recipes are delicious yet doable. For production value, we selected foods with high color contrast like desserts, collard greens and drippy, gooey cheese
  • Each video is posted on digital and social after the linear premiere and on-air graphic elements during the episode drove viewers to a custom vanity URL to view

‘Cooking Up Comedy’ premiered in October 2018 and delivered more than 1M video views across TVOne.tv, Facebook, Instagram, Twitter and YouTube. It also ran as one-minute interstitials during a special on-air Thanksgiving stunt, which help drive the highest delivery since the season 5 premiere.

Client

Category

Date

Rickey Smiley For Real, TV One

Digital + Social Series, On Air Interstitials

2018

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