Development | Creative Direction | Production| Digital | Social
Unsung is TVOne’s longstanding, signature series that celebrates the ‘untold‘ stories of musicians popular within the African American community. This series, which debuted in 2008, needed to be refreshed and revived in the digital and social space. We created the performance series Unsung Live as an exclusive digital and social offering to spark interest in new fans and reward our legacy fans with a new content experience featuring their favorite artists. We produced a small, intimate live performance of an Unsung featured artist. Each live performance would commence with a short, interview breaking down what the selected song means to them and why it was so important for their career.
The Unsung Live series premiered in July 2017 and averages more than 800,000 video views (per episode) across all digital and social platforms, including TVOne.tv, Facebook, Instagram, Twitter and YouTube. Our top performing episode, Unsung Live: Shanice Performs ‘Lovin’ You’ And It’s Absolutely Flawless, delivered 1,600,000 video views in three days. It’s currently at 4,600,000 video views and still climbing.