Blog Default

Select from 80+ Blog Options & Layouts

Category: New

Seeing Campaign Fails, Ad Pros Launch a Multicultural Agency to Help Brands Do Better

Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches.

In the last decade, the two have worked in-house at Turner, overseeing marketing campaigns for TNT and TBS. Before teaming up for their own agency, they led campaigns for TV One, a cable network that primarily targets Black audiences.

Working for brands, the two recalled insensitive agency pitches that have ranged from key art for a talk show hosted by a Mexican American personality with mariachi bands, sombreros and garden hedges—all reinforcing stereotypical depictions of Mexican Americans—and key art for a candy brand centered on nooses, disregarding the history of nooses and Black people in America.

Continue Reading

Look deep into nature

  Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients. Last year I wrote about why booking too far in advance can be dangerous for […]

Continue Reading

Stay Connected Everytime

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection. I wasn’t really growing […]

Continue Reading