About Us

black women matter

Our Story

Tired of hearing that marketers were looking for strong multicultural agencies and could not find them. Tired of not seeing women launch and lead in the advertising and marketing industries.

Pop’N Creative was born out of a deep desire to see brands win in marketing to a multicultural world. Gone are the days of marketing to “mainstream”, meaning predominantly white.

Meet the Team

Pop'N Creative comprises a team of experts in marketing with over 25+ years of combined experience at major entertainment brands including CNN, TNT, TBS, BET, TV One, Microsoft and BBDO, as well experience partnering with Tyler Perry Studios, Essence, Steve Harvey Worldwide Group, Def Jam Music Group and other major brands.


Jessica Lane

Co-Founder & Head of Digital Content + Marketing

Obsessed with the intersection of pop culture, marketing and technology, Jessica masterfully uses these as platforms to build strong brands. Her experiences span the media industry from TBS & TNT, to Microsoft to TV One. She excels in translating risk-taking ideas into content and marketing strategies that drive results.

Lori Hall

Co-Founder & Head of Creative

With more than 15 years of marketing expertise, Lori has driven major successes in her career. She launched Tyler Perry’s comedies on TBS, developed marketing campaigns that led to the top 3 movies of all time on TV One, created the first viral video campaign for UP TV, which garnered 43 million views.

Keisha Taylor

SVP Brand Marketing + Digital

Marketing enthusiast with 19+ years of brand experience across news, sports and entertainment. An expert at developing and executing award-winning marketing campaigns, supporting B2B sales and revenue generation and managing experiential/event campaigns.

Shawna Gooding

VP Cultural Strategy + Trends

Expert media researcher, with over 15 years of experience, Shawna promotes the value of African American consumers by creating compelling, fact-based business cases using primary and secondary research. Shawna has helped networks strategize future growth; develop market and brand positioning; and build Nielsen ratings.

Reach out to Pop'N Creative Today...

Give us a call, email or DM about a potential project or area you need help to ensure your brand takes the appropriate thoughtfulness in marekting to multicultural audiences today.